B2B lab supplies e-commerce (Europe)
Keyword research & mapping
278-keyword map
across 5 product families, 19 clusters
Read case studyService · SEO, AEO & GEO
Keyword research that maps real buyer searches, questions and AI prompts to specific pages on your site, tagged by intent and difficulty, so you target searches you can actually win instead of vanity terms dominated by national brands.
Keyword research finds the words and questions your buyers use. Keyword mapping decides which single page on your site should rank for each group of them. Without a map, several pages compete for the same search and none of them wins. A competitor analysis shows which of these searches rivals already win. A good map also separates searches by intent: someone typing "for sale" or "suppliers" is ready to buy, someone asking a question needs an answer first.
Your offer, your competitors' keywords and the gaps between them, from Semrush.
Every keyword tagged as informational, commercial or transactional.
From the right country database: US, UK, Europe or Bangladesh.
Keywords grouped by the dimensions buyers use: size, type, brand, use case, location.
A dedicated cluster of question-style queries for FAQ, AEO and AI answers.
Each cluster assigned to an existing page or a new page to create.
In the B2B lab supplies project, volumes were modest, as in most B2B niches, but 97% of the 278 keywords had difficulty 10 or below. Searches like "petri dishes for sale" (200 a month, difficulty 5) reach buyers ready to order, and almost no competition means a focused page can rank quickly. For the UK car dealer, 79 of the 111 round-one keywords had difficulty 20 or below, realistic targets for a site starting out.
B2B lab supplies e-commerce (Europe)
278-keyword map
across 5 product families, 19 clusters
Read case studySpecialist car dealer (UK)
Indexing block found
200+ keywords researched, repeat client
Read case studyMedia localization studio (NYC)
100 keywords
across 5 service clusters, with an 8-week roadmap
Read case studyEnough to cover every page you want to rank, not a fixed number. Past projects ranged from 100 keywords in 5 clusters for a NYC studio to 278 across 5 product families for a European lab supply store.
Often, yes. In niche and B2B markets, low-volume searches with clear buying intent and low difficulty can rank quickly and bring buyers who are ready to order.
Any market Semrush covers, including the US, UK, European countries and Bangladesh. Volumes and difficulty come from the database for the market you sell in.
Yes. Each plan can include a question cluster: the questions buyers ask Google and AI assistants, written up later as FAQ and answer content.
A spreadsheet with every keyword's volume, difficulty, intent, cluster and target page, plus the quick wins to start with.
Send your website and goal. I reply within one business day (Dhaka time, GMT+6).