Keyword research & mapping · B2B lab supplies e-commerce (Europe)
A 278-keyword map for a European lab supply store
A laboratory consumables shop selling across Europe needed to know how scientists and lab buyers actually search. The research turned five product lines into a keyword map built around size, type, brand compatibility and use case.
- 278
- keywords researched for the European market
- 5
- product families mapped
- 97%
- with keyword difficulty 10 or below
- 19
- keyword clusters ready to become category and filter pages
The challenge
Lab buyers rarely search for a generic product. They search for an exact size, a vent type, a compatible brand or a specific test. The store needed a keyword map organized the way they search.
What I did
Each product family was broken into the same buying dimensions.
| Product family | Clusters | Example keyword |
|---|---|---|
| Petri dishes | General · size · vent type · use case · long-tail | petri dish for urine culture |
| Rack towers | General · brand · tube size · use case · long-tail | laboratory rack tower |
| Tips in rack | General · brand compatibility · use case | pipette tips in rack |
| Micropipette tips | General · brand compatibility · use case | micropipette tips |
| Cuvettes | General · material and type · use case | cuvettes for spectrophotometry |
How the map turns into pages
- Category and filter pages: size, vent type and material clusters map to product filters and collection pages, so each spec search lands on the right products.
- Use-case landing pages: searches like "petri dish for blood agar" or "cuvettes for protein analysis" become pages that speak to a specific lab task.
- Brand compatibility: tip and rack searches tied to pipette brands become compatibility pages, a common question for buyers.
Low-competition, buyer-ready opportunities
| Keyword | Monthly volume | Difficulty |
|---|---|---|
| petri dishes for sale | 200 | 5 |
| petri dish suppliers | 200 | 13 |
| petri dish for microbiology experiments | 150 | 5 |
| best petri dishes for bacterial culture | 100 | 0 |
| cuvettes for sale | 100 | 0 |
| 120mm x 120mm petri dishes for antibiogram | 70 | 0 |
Delivered: 278 keywords across 5 product families and 19 clusters, with 97% at keyword difficulty 10 or below.
Why it worked
Organized the way buyers search
Each product family was split by size, type, brand compatibility and use case, the details lab buyers actually type.
Clusters become pages
19 clusters map directly to category, filter, use-case and compatibility pages.
Fast wins in a niche
Volumes are modest, as in most B2B niches, but almost no competition means pages can rank quickly and reach buyers ready to order.
Built for Europe
Volumes and difficulty come from Semrush's European databases.
Questions about this project
Why target low-volume B2B keywords?
Volumes are modest, as in most B2B niches, but almost no competition means pages can rank quickly and reach buyers ready to order. 97% of the 278 keywords had difficulty 10 or below.
How does a keyword map become e-commerce pages?
Size, vent type and material clusters become product filters and collection pages; use-case searches become landing pages; brand-compatibility searches become compatibility pages.
Client withheld. Volumes and difficulty from Semrush for European databases.
