Travel booking site
Speed optimization
Mobile 42 → 97
PageSpeed performance, desktop 46 → 96, in 2 days
Read case studyService · SEO, AEO & GEO
Website speed and Core Web Vitals optimization
I make slow pages fast without redesigning them. I find what delays your main content, blocks taps and clicks, or makes the layout jump, then fix images, scripts, CSS, fonts, caching and server response. Every result is checked in PageSpeed Insights before and after.
What are Core Web Vitals?
Core Web Vitals are Google's three measurements of real page experience: Largest Contentful Paint (LCP) for how fast the main content appears, Interaction to Next Paint (INP) for how quickly the page responds to taps and clicks, and Cumulative Layout Shift (CLS) for how much the layout jumps while loading. Speed is a ranking signal, but its bigger effect is on people: visitors who wait leave before they ever see your offer. Speed work is often the second step after a technical SEO audit.
Signs you need this
- Mobile PageSpeed performance score in the red or orange
- Search Console's Core Web Vitals report lists "Poor" URLs
- Your hero image or headline appears after several seconds
- Buttons move while visitors try to tap them
- Forms or menus react late on phones
- A page builder, heavy theme or many plugins on WordPress
What's included
Diagnosis
Lab data from PageSpeed Insights and Lighthouse, plus field data from real Chrome users where your site has enough traffic.
Images
Modern formats like WebP, correct sizes, lazy loading below the fold and a fast-loading main image.
JavaScript and CSS
Minify, defer or remove unused code and heavy third-party scripts.
Fonts
Self-hosted, preloaded fonts with font-display: swap, so text never waits.
Caching and server
Page caching, browser caching, CDN and server response time.
Layout stability
Fixed dimensions for images, embeds and ads so nothing jumps.
How I work
- Measure. Before tests on mobile and desktop, saved for comparison.
- Find the bottleneck. Which element is the LCP, what blocks the main thread, what shifts.
- Fix without redesign. Changes to assets, code and configuration, not your design.
- Re-test. After tests on the same pages and devices.
- Report. A before and after table for every metric.
Core Web Vitals targets
| Metric | Good | Needs improvement | Poor |
|---|---|---|---|
| Largest Contentful Paint (LCP) | 2.5s or less | 2.5s - 4.0s | Over 4.0s |
| Interaction to Next Paint (INP) | 200ms or less | 200ms - 500ms | Over 500ms |
| Cumulative Layout Shift (CLS) | 0.1 or less | 0.1 - 0.25 | Over 0.25 |
Google's published thresholds, measured at the 75th percentile of real visits.
Proof from real projects
Real estate (US)
Technical SEO + AI search
Site Health 84% → 100%
in 16 days, then a monthly SEO and AI search plan
Read case studyHow to work with me
Questions about this service
Will a PageSpeed score of 100 improve my rankings?
Page experience is one of many ranking signals, and a perfect lab score isn't required. The bigger win is for visitors: faster pages keep people on the page long enough to call, book or buy.
Do you need to redesign my website?
No. The travel booking site went from 42 to 97 on mobile in 2 days without a redesign. The work is on images, code, fonts, caching and configuration.
Why is my mobile score lower than desktop?
PageSpeed Insights tests mobile on a slower simulated device and network, so heavy images and scripts hurt more. Most of your visitors are likely on phones, which is why mobile comes first.
Do you work on WordPress and Elementor sites?
Yes, as well as e-commerce stores and static HTML sites. On WordPress the usual causes are heavy themes, page builders, too many plugins and missing caching.
Why do scores change between tests?
PageSpeed Insights lab tests vary slightly between runs. That's why I test the same pages before and after and compare all metrics, not just one score.
Want results like these for your site?
Send your website and goal. I reply within one business day (Dhaka time, GMT+6).
